Facebook API Overview

AdRoll Facebook API allows Full-Funnel advertising on Facebook from AdRoll. Learn more about AdRoll on Facebook.

Get Started

Before you start building your integration, it helps to have a basic understanding of AdRoll and the AdRoll API.

Get Started with the AdRoll API will help you make your first API call.

Get to know AdRoll provides an overview of the AdRoll object structure and defines common terminology.

Service Walkthrough

The AdRoll Facebook API has an object model that is slightly different than the CRUD API object model. Here it is visually:

Diagram of AdRoll Facebook API object structure

Facebook Creative are CRUD API Ad objects with Additional Facebook metadata. They are created using the POST /api/v1/ad/create endpoint.

Facebook Ad join together Facebook Creative to FB Ad Sets.

Facebook Ad Sets join together Audiences and Facebook Ads. They are equivalent to AdGroups and appear in the Reporting API as AdGroups.

Facebook Campaigns consists of one or more FB Ad Sets.

Audiences (aka Segments) represent sets of people who will be targeted or excluded from Campaigns. See Creating Audiences.